What it does

Most outbound pitches the same offer the same way to everyone, and when it stops working nobody knows what to try next.

Offer angle generator writes ten different angles on your offer across three lenses, ranks them, and flags any claim you have not given it the proof for.

How it works

  1. Describe what you sell, who buys it, and any results you can back up.
  2. We write ten angles across three lenses: the pain your buyer feels today, the outcome they get, and the proof that it works.
  3. Each angle comes with an opening line, the message behind it and why it should land.
  4. All ten are ranked strongest first, and any proof angle that needs a number or a customer you have not given us is marked, so you never send a claim you cannot stand behind.

Getting the most from it

  • Test two or three angles at once, each on its own slice of the list, and keep the winner.
  • Run the winning angle through the cold email teardown before it goes out.