What it does

Most ideal customer profiles are written from a whiteboard. The better source is the two or three customers you would clone if you could.

ICP builder finds what those customers have in common and turns it into a profile you can prospect from today.

How it works

  1. Tell us what you sell and describe your best two or three customers: who they are, how big, who signed, and what made them buy.
  2. We find what they have in common.
  3. You get the titles to reach and the part each plays in the deal, the company traits that mark a fit, the signals that say a company is ready to buy now and where to see them, and who to leave out.
  4. You also get the profile as search filters, ready to paste into the tool you build lists with.

Getting the most from it

  • Be specific about what made each customer buy. The buying signals come from there.
  • Take the profile into the offer angle generator to decide what to say to the people it finds.