What it does
A cold sequence that gets no replies rarely fails for one reason. It is usually a handful of small things, repeated across every step.
Cold email teardown scores each step of your sequence against those things and shows you the three gaps that cost you the most replies.
How it works
- Paste each email in your sequence, first touch to last follow-up.
- Every step is scored against the things that get a cold email ignored: too long to read on a phone, an opening line the reader has seen a thousand times, more about you than about them, no clear question to answer, too many links, and words that trip spam filters.
- You get a score for the sequence and each step, and the three gaps that cost you the most replies.
- With a free Lab account every step comes back rewritten, kept to your offer, with a note on each change.
Getting the most from it
- Paste the sequence exactly as it sends, merge tags and all.
- Fix the first email first. Follow-ups cannot rescue an opener nobody read.